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News Article — 05/11/2007

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ID-ONE featured in PC magazine

ID-ONE's Lifestyle PC initiative was an in-house design exploration of the potential forms PC's might take in the future as their size and cost come down, and processing power goes up. Enhanced products that are more intuitive and intelligent is a big opportunity as life becomes more complex and earning power goes up. This was a fun exercise to stretch our understanding of a wide range of human needs while de-emphasizing the technical. The use of fresh, renewable materials such as ceramics and bamboo was also a high priority. The fruits of our labor were featured in the March 20th 2007 edition of PC Magazine's 'DESIGNING THE FUTURE'.

Lifestyle PC link

ID-ONE is a cutting edge product design consulting firm based in Austin, Texas specializing in taking innovative products from idea to production in record time.


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